I discovered that another brand uses my name. What now?

When another brand uses your name, we are faced with a delicate situation that requires attention and careful analysis. The way to act will depend greatly on the specific circumstances of the case.

If you have already registered your brand name with the INPI, there are legal measures that can be adopted to prevent improper use by third parties, thus protecting your identity and reputation in the market.

If you have not yet registered it, but the competing brand has not protected it either, it is best to register it as soon as possible. This guarantees exclusive use of the name and provides legal support for future actions, if necessary.

However, if the other brand that uses the name is already registered and yours is not, the situation can become more complex. In these cases, your brand runs the real and imminent risk of losing the right to use the name it has created, which may force your company to completely change its identity, with very significant financial, commercial and reputational impacts. Losing this right may mean, in practice, the suspension or even the end of your business with that name. Therefore, it is essential to consult a specialist and take legal action as soon as possible to try to reverse the losses.

Therefore, having specialized legal advice from the beginning is essential to guide, protect and structure your brand, avoiding problems and ensuring the security of your business.

A legal advisor specialized in Fashion Law is essential to guide you in all these issues, protecting your assets and strengthening your brand from the beginning.