Holding companies for influencers and stylists: are they worth it?

In the fashion and influencer industries, where personal image and intellectual property are at the core of business, many professionals are choosing to structure their work through holding companies.

A holding is a legal entity created to own and manage assets, intellectual property, and business interests. For influencers and designers, it helps separate personal wealth from professional income, allowing for more organized financial and legal management.

Holdings are regulated by Brazil’s Civil Code (Law nº 10.406/2002), particularly in the sections on limited and joint-stock companies (Articles 981–1.092). Tax and inheritance aspects are governed by the National Tax Code (Law nº 5.172/1966) and Law nº 9.249/1995, which establishes the corporate income tax framework.

These structures are also compatible with Brazil’s inheritance and estate planning laws (Article 1.793 of the Civil Code), making them an efficient tool for succession and asset protection.

Why fashion professionals benefit from a holding structure

1. Asset protection – separates personal and business assets, reducing exposure to legal risks.

2. Tax optimization – allows access to more favorable corporate tax regimes.

3. Professional governance – enables formal contracts, investors, and brand licensing.

4. Succession planning – simplifies inheritance processes and reduces costs.

5. Brand and image licensing – structures the receipt of royalties and collaboration fees under a compliant corporate entity.

For a fashion designer or influencer, a holding company transforms artistic or digital work into a structured and legally protected enterprise — facilitating contracts with brands, managing revenues efficiently, and ensuring compliance with Brazilian regulations.

Building a holding structure requires specialized guidance in Fashion Law, combining expertise in tax, contract, and intellectual property law. A tailored legal strategy ensures not only compliance, but also strengthens the brand’s business positioning and reputation. Ultimately, a holding company is not just a legal structure — it’s a tool to transform creativity into legacy.