Gucci employees threaten strike over delayed bonus payments: impacts on the brand and the importance of legal management

Approximately one thousand Gucci employees, primarily in the retail and logistics sectors in Italy, have announced a potential strike due to delayed bonus payments for the period of 2022 to 2024. These bonuses, stipulated in prior agreements, are intended to supplement compensation and recognize the contributions of the staff.

According to the unions representing these workers, Kering, the French luxury conglomerate that also owns brands such as Saint Laurent, Balenciaga, and Bottega Veneta, has not yet made the payments. This delay highlights the importance of clear contracts and proper management of labor obligations, helping prevent legal risks and avoiding negative impacts on the brand’s operations and reputation.

The financial impact is also significant. In the second quarter of 2025, Gucci sales fell by 25%, totaling €1.46 billion (approximately R$ 9.19 billion), representing nearly half of Kering’s total revenue. The most affected regions include Asia-Pacific, Japan, China, and the United States, showing how internal issues can directly affect the global performance of a luxury brand.

For companies in the fashion and luxury sectors, managing employment contracts, bonus agreements, and benefits is as strategic as product and collection development. A well-structured contract ensures legal security, prevents disputes, and protects the brand’s reputation with employees, partners, and the market.

Moreover, having specialized legal counsel from the start is essential. Fashion law experts can assist in formalizing agreements, advising on international labor regulations, and mitigating risks that could affect both the brand’s image and financial performance.

At Carolina Lago Advocacia, we provide personalized legal consultancy for fashion brands, ensuring that every contract, benefit, and professional relationship is protected, allowing your brand to grow with responsibility, security, and strategic solidity.