Fashion, cinema and culture: Fashion and Entertainment Law in the production of 'I'm still here'

By Carolina Lago

Brazilian cinema has been gaining increasing international recognition, and the film 'Still Here' is the latest example of how our cultural productions are conquering the world. Starring Fernanda Torres, Selton Melo and Fernanda Montenegro, the film was acclaimed at festivals such as Venice and won the Golden Globe for Best Actress. However, in addition to its artistic and political importance, 'Still Here' also invites us to reflect on the relationship between Entertainment Law and Fashion Law.

As a lawyer specializing in Fashion Law, it is impossible not to notice the connections between these two branches of law in major film productions. The creation of costumes, for example, involves not only the creative aspect, but also fundamental legal issues, such as image usage contracts, brand licensing and the protection of exclusive designs. When a film like 'Still Here' achieves international visibility, the impact on fashion can be immense, opening doors for collaborations between fashion brands and cinema.

Furthermore, Entertainment Law regulates many aspects involved in the production and distribution of films. From the copyright of the script to the hiring of cast and crew, all stages require solid legal support. The work of specialized lawyers is essential to ensure that all parties involved – artists, directors, costume designers and brands – have their rights protected and their contracts duly fulfilled.

In a global scenario where the boundaries between fashion, cinema and entertainment are increasingly fluid, it is essential that professionals in these sectors are legally protected. A clear example of this is the collaboration between studios and luxury brands to create iconic costumes that can influence trends and generate new consumer markets.

In the case of 'I'm Still Here', it is impossible to ignore the role of fashion in strengthening the narrative. The use of costumes that portray different periods in the life of Eunice Paiva, played by Fernanda Torres and Fernanda Montenegro, helps to build the atmosphere of the story. This shows how Fashion Law and Entertainment Law go hand in hand, ensuring that creativity is protected and that cultural productions and their collaborations with the fashion sector are legally supported.

Our firm, Carolina Lago Advocacia, is available to assist artists, brands and designers who work in these sectors and need specialized legal advice. We understand the complex demands of the entertainment and fashion markets and are here to ensure that your rights are preserved.