Do influencers need to pay tax on barter?

When an influencer receives a product or service in exchange for advertising, many people call it a “gift” or “partnership”. However, from a legal and tax perspective, the correct name is something else: barter, and it is considered a form of payment.

Image/reproduction: Pinterest

According to the Federal Revenue Service, any economic advantage received for the provision of a service is characterized as income. And, like all income, it is subject to taxation. This means that, even if the influencer does not receive cash, the value of the products or services obtained through the barter must be declared as taxable income in the Personal Income Tax (IRPF) or in the CNPJ, if the activity is formalized as a legal entity.

In addition, failure to declare these amounts may constitute tax evasion, which generates fines, interest and, in more serious cases, even criminal consequences. For brands, there are also risks. By carrying out barter without a contract and without issuing an invoice, they can also be fined for non-compliance with tax and labor obligations.

In the influencer marketing scenario, where informality is still common, this type of failure can be costly for both parties. That's why legal advice is essential, both for influencers and brands. A well-structured contract, with clear clauses about the value of the exchange, the form of delivery and compliance with legal obligations, protects everyone involved and avoids unpleasant surprises.

Fashion is communication, but it's also responsibility. And there's no good strategy when you ignore the law. That's why you should seek legal advice that specializes in Fashion Law to provide you with personalized and precise guidance.