Chanel announces the launch of Nevold, a new circularity platform for the fashion and luxury sector

Chanel has announced the launch of Nevold, a B2B circularity hub that brings together an ecosystem of companies, startups and academic institutions to develop sustainable solutions for luxury materials. This is a strategic and necessary move at a time when fashion is under intense scrutiny from conscious consumers and increasingly stringent environmental legislation.

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Nevold is emerging as an independent entity, which allows partnerships with other brands, including competitors. Its focus is on creating high-quality recycled materials that can meet the demands of the luxury market without compromising on environmental, social and governance (ESG) criteria.

Chanel has been signaling its commitment to reducing its carbon footprint and increasing its social impact for some years now. Now, with Nevold, the company is turning its rhetoric into concrete action, expanding its influence and assuming a global leadership role in the circularity of raw materials such as leather, wool, cotton, silk and cashmere.

Innovation also involves rethinking professions and processes: for example, the role of the recycling agent has emerged, integrating the production cycle in a strategic, structured and legally sensitive manner.

Under the leadership of Sophie Brocart, formerly of Patou, an engineer and recognized for her work in sustainable innovation, Nevold is beginning its journey surrounded by expectations. Its success will not only be measured by environmental metrics, but also by its ability to influence and transform the legal foundations of the fashion production chain.

The creation of collaborative hubs like Nevold requires legal support from supply contracts to issues of intellectual property, environmental clauses, compliance and regulatory risks.

At Carolina Lago Advocacia, we closely monitor the industry's movements, with customized legal solutions that combine technical sophistication and constant updating.

Is your brand prepared for the challenges and demands of a circular economy? Count on legal advice that anticipates risks and structures decisions.